Having a fractured arm isn’t all that bad…

Well its not ideal but at least its got me writing again which can only be a good thing, albeit frustratingly with only one hand.

How these two years have flown since my last post, its sickening in some ways but hindsight will do that to you; since graduating I now co-run a design studio in East London – Studio East with my flatmate & brother from another mother Tabrez. It’s been testing at times long days and nights but things are finally starting to pay off having worked with the London Design Museum, branding Hayley Hasselfhoff (yes, the daughter of the Hoff) and a number of exciting clients. I’ve attached a few examples of projects we’ve recently worked on, but in all honesty I want to kickstart grafik juice again not as another channel of self promotion but to share once again the weird and wonderful things I seem to stumble across and like many bloggers out there voice my opinion. No politics, no heavy topics just enriching and interesting content that if I came across I’d want to read – simple.

This project always gets peoples attention mainly for the randomness of the level of celebrity that Hayley conveys, ‘Yes, she is the daughter of the David Hasselhoff’. We alongside her to create her brand identity for first commercial fashion collection having worked as a curve model for number of years – despite its clean aesthetic this was a lot of fun!

I headed up the branding and naming of our studio which specialises in a number of creative fields, branding, web design & development, art direction, photography and many other creative sectors. Again going for a clean aesthetic but quite playful.

We’ve also worked with the Courtauld Institute of Art in London to create there bi-annual exhibition titled Artificial Realities. The exhibition showcased a number of artists including Tracey Emin, Anthony Gormely & Rachel Whiteread as well as emerging artists.

These are just a a little taste of the things we do, but as previously mentioned I don’t really want this to be an outlet for promotion so I’m drawing the line _____ . So heres to continuing from where I left off creating and sharing interesting content, (nearly) all opinions and comments welcome.

All images copyright 2016 – Alex Howell



    1. Hi David, good to hear from you! Fell of my rental bike in Copenhagen, thankfully no need for cast but have to keep in a sling for 4 weeks… The result of which sees me procrastinating a lot and thought I needed to do something constructive and here we are.

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