Well its not ideal but at least its got me writing again which can only be a good thing, albeit frustratingly with only one hand.

How these two years have flown since my last post, its sickening in some ways but hindsight will do that to you; since graduating I now co-run a design studio in East London – Studio East with my flatmate & brother from another mother Tabrez. It’s been testing at times long days and nights but things are finally starting to pay off having worked with the London Design Museum, branding Hayley Hasselfhoff (yes, the daughter of the Hoff) and a number of exciting clients. I’ve attached a few examples of projects we’ve recently worked on, but in all honesty I want to kickstart grafik juice again not as another channel of self promotion but to share once again the weird and wonderful things I seem to stumble across and like many bloggers out there voice my opinion. No politics, no heavy topics just enriching and interesting content that if I came across I’d want to read – simple.

This project always gets peoples attention mainly for the randomness of the level of celebrity that Hayley conveys, ‘Yes, she is the daughter of the David Hasselhoff’. We alongside her to create her brand identity for first commercial fashion collection having worked as a curve model for number of years – despite its clean aesthetic this was a lot of fun!

I headed up the branding and naming of our studio which specialises in a number of creative fields, branding, web design & development, art direction, photography and many other creative sectors. Again going for a clean aesthetic but quite playful.

We’ve also worked with the Courtauld Institute of Art in London to create there bi-annual exhibition titled Artificial Realities. The exhibition showcased a number of artists including Tracey Emin, Anthony Gormely & Rachel Whiteread as well as emerging artists.

These are just a a little taste of the things we do, but as previously mentioned I don’t really want this to be an outlet for promotion so I’m drawing the line _____ . So heres to continuing from where I left off creating and sharing interesting content, (nearly) all opinions and comments welcome.

All images copyright 2016 – Alex Howell


Being someone who likes to keep up with all forms of creative startups, there was no better way of seeing the most successful in all in one place, it’s Makegood Festival. Exhibitors are dotted about the Old Selfridges Hotel site opposite the new Selfridges store. The whole event is put as a form of graduation for the businesses that took part in the School for Start Ups and all backed by people who are genuinely passionate about their product or company and who are, for the most part looking for collaborators and contributors. On the website they go on to say,

Makegood Festival is an extravaganza boasting a vast, indie pop-up market of over 200 brand new creative businesses. Alongside this, Makegood will play host to a series of punchy talks and debates from an unexpected lineup of the world’s most fascinating creative minds. So why not pop in to our big, beautiful melting pot of culture, creativity and entrepreneurship.



As well as hosting some really exciting projects there were a number of talks and workshops. One of the talks was demonstrating the work of  ‘Voltz’ (image below) which was chaired by Jason Bradbury of Channel 5’s the ‘Gadget Show’. Their work certainly was eccentric with their ‘wildcard’ contraption being a motorised trike that has the ability to drift, sadly I cant find an image, but there will be a clip somewhere on the Voltz site or Gadget Show archives.


 Doug Richards (‘Dragons Den) was also floating around and interviewing the various startups.



It was a great opportunity to speak to likeminded people about my little venture (type bombs) and about future collaborations. This was really exciting knowing that very soon I’ll be on my own, after I graduate and that finding work will be totally independent but these kind of events are really encouraging. I’ve made some in-roads with a few people the most exciting of which was for a gallery taking part in the Folkestone Fringe who are looking for volunteering artists and designers to create furniture in response to the festival. So I’m holding out for that and a couple of others which sound interesting, heres to more venture like this.


scarfolk header

Scarfolk is a town in North West England that did not progress beyond 1979. Instead, the entire decade of the 1970s loops ad infinitum. Here in Scarfolk, pagan rituals blend seamlessly with science; hauntology is a compulsory subject at school, and everyone must be in bed by 8pm because they are perpetually running a slight fever. “Visit Scarfolk today. Our number one priority is keeping rabies at bay.” For more information please reread.

scarfolk tourism

This has to be one of the best examples of re-appropriation of graphic ephemera I’ve ever seen. The work, a side project by the talented mayor of Scarfolk Dr. R. Littler, very cleverly exploits imagery typical of 1970’s Britain which capture dark storytelling and an even darker sense of humour…

scarfolk remexec1The right honourable mayor mentioned in a interview for CR,

Reimagining the 1970s is a very subjective thing, of course – many people think only of flares, disco and the Fonz – but I do think there were some quite outrageous societal attitudes toward race, gender, and children during that decade.

He goes on to say,

When I started creating the images, being funny was not actually the primary objective. Perhaps I was more after an anxious laugh, but not always.

I’ve been trying to recapture a fleeting feeling I had as a child during the 1970s and to find that narrow border between humour and horror, comfort and discomfort. I don’t mind so much which side of the border each post falls as long as there is a bit of both, in whatever ratio. And it’s subjective: it’s inevitable that some won’t see any humour in it at all, just as the references will be alien to some; they’re quite specific.

scarfolk mummy and daddy scarfolk circle of life scarfolk children_and_hallucinogens scarfolk eating children