One of our most recent projects was entitled ‘Biographies’ and was based around, you guessed it, a the life of a famous figure. These varied from Malcom X to Peter Hamilton and Charles Darwin to Nikola Tesla. I was given Sigmund Freud, the father of psychoanalysis who proved to be an extremely intriguing man.
His theories on the human mind, many of which are still used as rule of thumb today, were totally revolutionary at the turn of the century. His idea of an ‘unconscious‘ mind controlling our inner thoughts and desires was seen as madness, there was only a conscious mind many neurologists argued but Freud continued to oppose. Many of his techniques one being that of ‘Free association‘ were also decades ahead of their time.
Using these ideas of revolutionary mind I tried to convey one of his most controversial quotes;
‘The Mind is like an Iceberg, it floats with 1/7th of its bulk above water’.
So using the idea of the unconscious mind being a repressed or hidden area of our mind I decided to mimic this through hidden typography. I used UV paint and a light to produce a A1 print and light box to house the print and light. AFter my feed back and ongoing research I’m going to explore a different avenue to convey some more of Freud’s most controversial techniques.
Above – Sketchbook ideas Below – Final B/W layout of print.