Monthly Archives: October 2012

One of our most recent projects was entitled ‘Biographies’ and was based around, you guessed it, a the life of a famous figure. These varied from Malcom X to Peter Hamilton and Charles Darwin to Nikola Tesla. I was given Sigmund Freud, the father of psychoanalysis who proved to be an extremely intriguing man.

His theories on the human mind, many of which are still used as rule of thumb today, were totally revolutionary at the turn of the century. His idea of an ‘unconscious‘ mind controlling our inner thoughts and desires was seen as madness, there was only a conscious mind many neurologists argued but Freud continued to oppose. Many of his techniques one being that of ‘Free association‘ were also decades ahead of their time.

Using these ideas of revolutionary mind I tried to convey one of his most controversial quotes;

‘The Mind is like an Iceberg, it floats with 1/7th of its bulk above water’.

So using  the idea of the unconscious mind being a repressed or hidden area of our mind I decided to mimic this through hidden typography. I used UV paint and a light to produce a A1 print and light box to house the print and light. AFter my feed back and ongoing research I’m going to explore a different avenue to convey some more of Freud’s most controversial techniques.

This image is from one of my early tests. Thinking of different ways of separating the elements of the quote.











Above – Sketchbook ideas     Below – Final B/W layout of print.



My most recent endeavours with Chelsea Space have been for the ‘Prints ‘R’ Us’ exhibition, but instead of being held at the Chelsea Space (Chelsea College of A&D courtyard) it was exhibited at Chelsea Futurespace. The Futrespace works in collaboration with the Chelsea Space, hence myself helping out designing the exhibition catalogue.

Brad Faine and Steve Thomas (the link here is starnegly to a previous Thomas exhibition held at Chelsea Space) are both print makers who both gained fame in the 60’s, 70’s and behind. Both have worked alongside some big names in the art world, Hurst and Peter Blake to name but two.

I’ve uploaded some images of the the booklet itself and a couple form the private view at the Chelsea Futurespace. On a side note, they had these amazing vodka cocktails from which dry ice smoke erupted, very POP!

//Just for the record, I didn’t design the ‘Prints ‘R’ Us’ logo this was conceived by Steve Thomas.//


After starting the resent Peckham Film Project (still yet to blog about) I’d remembered that I’d not posted by short film from the end of my first year at Chelsea. The aim of the project was to truly ‘challenge the brief’. Each group (2-4) was given a film title, these ranged from ‘Big Dog’ to ‘Quiche for 5000’ to ‘Pimp My Watering Can’ each one as outlandish as the next. The key was then to come up with a way in which you could cinematically portray your movie as visually and accurately as possible, ours – ‘Coffeetopia’. The first videos is one of our earliest edits, pretty hilarious looking back on it now, great fun though.

Coffeetopia: Ideas from Chelsea Film Project 2012 on Vimeo.

The idea we were running with was a business man is busy and near to missing his train, which he does so sadly miss. He goes to get a coffee from S*******s but when he sits back in the station to wait for his next train he is transported to – Coffeetopia! The ultimate Utopian Coffee kingdom. Filled with angelic and coffee inspired objects, harp, coffee beans and of course a dove, (The doves proved to be an enormous cock-up, I let go of one and it turned into a prolonged episode of ‘Catch The Pigeon’ well Dove). We tried to portray Coffeetopia as the place visited by all real coffee drinkers everyday, trying to show the ephemeral world of Coffeetopia.

This is our final edit which we screened at the Roxy cinema near London Bridge, a great communal venue, ideal for our short film screening. Each video was restricted to 1 minute total length, credits, titles the lot. Quite a feet lots of edits and re-edits went into the final piece below, we were all pleased with how it turned out. It seemed others did too, our picture won Best Production! (picture below). It had been a really insightful experience into the world of advertising. It highlighted just how much of challenge creating a storyline and sense of plot in a 30 second ad is, its seriously good, especially those truly classic TV ads.

Overall this project took a lot of co-ordination and it sure as hell paid off, Thanks to – Sally Lewis, Will Ellison, Nigel Bents, Ed Gill, ‘Paul’, Victoria Station Staff, Victoria Station Passengers (date 11/05/12 and others), Mum & Dad and Hiba Ismail for all her support throughout the project and letting us borrow her camera! and finally unofficially thanks to Starbucks Coffee (whoops).

Fantastic documentary film written and directed by Gary Hustwit, the same chap who devised ‘Helvetic’. The main difference being this film isn’t so much a about a type face but how objects, apparently regular mundane objects do in fact control our lives. From Ikea to Apple we see the process’ of product design and ingenuity that have to come to shape the modern world we live in. Definitely worth a watch!


The one and only Bob Marley

“According to, the family of reggae legend Bob Marley lost a lawsuit seeking ownership of his most famous tracks. Executives at UMG Recordings were declared the rightful owners of copyrights to five albums that Marley recorded between 1973 and 1977 for Island Records. It is a defeat for Rita Marley, widow of the iconic musician, and nine children, who had sought to recover millions of dollars in damages over UMG’s effort to “exploit” what they called “the quintessential Bob Marley sound recordings.” The Marley family accused UMG of intentionally withholding royalties from them and ignoring a 1995 agreement assigning them rights under the original recording agreements. The dispute arose over use of Marley’s music as ring tones on AT&T, Sprint and T-Mobile phones, court papers show. Marley’s royalties for “Catch a Fire,” “Natty Dread” and “Exodus” will go to UFM. Now, that’s a real tragedy.”

(original article from The Roots webpage)

I found this story particularly pertinent to last weeks topic of copyright infringement. The article states that the huge record company UMG (Universal Music Group) Recordings who’ve had names such as Cher, Elvis Costello and Marvin Gaye on their books, has been accused of ‘intentionally withholding royalties’ from Marley’s family. Now this isn’t the first time we’ve heard such a case of a large record companies exploiting a deceased artists rights to royalties, namely Jimi Hendrix and his lawyer, Leo Branton who attempted to sell the rights to his songs to major record companies (source Yahoo Voice).

However, in Marley’s case I feel that as he was the king of free will and good spirit, after all he did mention something about ‘One Love’, that it seems even more corrupt. You would think that a huge multi-national such as Universal would have some self dignity but with the Marley case, clearly not. It highlights that in this day and age no one with talent whether this be artistic, musical, scientific or anything which can be copyrighted or given intellectual copyright has much hope against such selfish companies, when it comes to saying ‘This is rightfully mine’.


This concept is so ingenious, I love the level of interaction that takes place between the poster itself and the viewer. It particularly appeals to me as it highlights the need for people to ‘still get there hands dirty’ and continue producing and making things with what God gave them – their hands.