Well its not ideal but at least its got me writing again which can only be a good thing, albeit frustratingly with only one hand.

How these two years have flown since my last post, its sickening in some ways but hindsight will do that to you; since graduating I now co-run a design studio in East London – Studio East with my flatmate & brother from another mother Tabrez. It’s been testing at times long days and nights but things are finally starting to pay off having worked with the London Design Museum, branding Hayley Hasselfhoff (yes, the daughter of the Hoff) and a number of exciting clients. I’ve attached a few examples of projects we’ve recently worked on, but in all honesty I want to kickstart grafik juice again not as another channel of self promotion but to share once again the weird and wonderful things I seem to stumble across and like many bloggers out there voice my opinion. No politics, no heavy topics just enriching and interesting content that if I came across I’d want to read – simple.

This project always gets peoples attention mainly for the randomness of the level of celebrity that Hayley conveys, ‘Yes, she is the daughter of the David Hasselhoff’. We alongside her to create her brand identity for first commercial fashion collection having worked as a curve model for number of years – despite its clean aesthetic this was a lot of fun!

I headed up the branding and naming of our studio which specialises in a number of creative fields, branding, web design & development, art direction, photography and many other creative sectors. Again going for a clean aesthetic but quite playful.

We’ve also worked with the Courtauld Institute of Art in London to create there bi-annual exhibition titled Artificial Realities. The exhibition showcased a number of artists including Tracey Emin, Anthony Gormely & Rachel Whiteread as well as emerging artists.

These are just a a little taste of the things we do, but as previously mentioned I don’t really want this to be an outlet for promotion so I’m drawing the line _____ . So heres to continuing from where I left off creating and sharing interesting content, (nearly) all opinions and comments welcome.

All images copyright 2016 – Alex Howell


Being someone who likes to keep up with all forms of creative startups, there was no better way of seeing the most successful in all in one place, it’s Makegood Festival. Exhibitors are dotted about the Old Selfridges Hotel site opposite the new Selfridges store. The whole event is put as a form of graduation for the businesses that took part in the School for Start Ups and all backed by people who are genuinely passionate about their product or company and who are, for the most part looking for collaborators and contributors. On the website they go on to say,

Makegood Festival is an extravaganza boasting a vast, indie pop-up market of over 200 brand new creative businesses. Alongside this, Makegood will play host to a series of punchy talks and debates from an unexpected lineup of the world’s most fascinating creative minds. So why not pop in to our big, beautiful melting pot of culture, creativity and entrepreneurship.



As well as hosting some really exciting projects there were a number of talks and workshops. One of the talks was demonstrating the work of  ‘Voltz’ (image below) which was chaired by Jason Bradbury of Channel 5’s the ‘Gadget Show’. Their work certainly was eccentric with their ‘wildcard’ contraption being a motorised trike that has the ability to drift, sadly I cant find an image, but there will be a clip somewhere on the Voltz site or Gadget Show archives.


 Doug Richards (‘Dragons Den) was also floating around and interviewing the various startups.



It was a great opportunity to speak to likeminded people about my little venture (type bombs) and about future collaborations. This was really exciting knowing that very soon I’ll be on my own, after I graduate and that finding work will be totally independent but these kind of events are really encouraging. I’ve made some in-roads with a few people the most exciting of which was for a gallery taking part in the Folkestone Fringe who are looking for volunteering artists and designers to create furniture in response to the festival. So I’m holding out for that and a couple of others which sound interesting, heres to more venture like this.