Personal Project

Well its not ideal but at least its got me writing again which can only be a good thing, albeit frustratingly with only one hand.

How these two years have flown since my last post, its sickening in some ways but hindsight will do that to you; since graduating I now co-run a design studio in East London – Studio East with my flatmate & brother from another mother Tabrez. It’s been testing at times long days and nights but things are finally starting to pay off having worked with the London Design Museum, branding Hayley Hasselfhoff (yes, the daughter of the Hoff) and a number of exciting clients. I’ve attached a few examples of projects we’ve recently worked on, but in all honesty I want to kickstart grafik juice again not as another channel of self promotion but to share once again the weird and wonderful things I seem to stumble across and like many bloggers out there voice my opinion. No politics, no heavy topics just enriching and interesting content that if I came across I’d want to read – simple.

This project always gets peoples attention mainly for the randomness of the level of celebrity that Hayley conveys, ‘Yes, she is the daughter of the David Hasselhoff’. We alongside her to create her brand identity for first commercial fashion collection having worked as a curve model for number of years – despite its clean aesthetic this was a lot of fun!

I headed up the branding and naming of our studio which specialises in a number of creative fields, branding, web design & development, art direction, photography and many other creative sectors. Again going for a clean aesthetic but quite playful.

We’ve also worked with the Courtauld Institute of Art in London to create there bi-annual exhibition titled Artificial Realities. The exhibition showcased a number of artists including Tracey Emin, Anthony Gormely & Rachel Whiteread as well as emerging artists.

These are just a a little taste of the things we do, but as previously mentioned I don’t really want this to be an outlet for promotion so I’m drawing the line _____ . So heres to continuing from where I left off creating and sharing interesting content, (nearly) all opinions and comments welcome.

All images copyright 2016 – Alex Howell


A small side project to design a book cover for Mardibooks for a new e-book their publishing. The title is ‘The Clock Struck War’, so I’ve been playing around with those little toy green (& yellow) army men, in an attempt to create letter forms. This idea was inspired by Oliver Munday’s similar project. Heres a few snaps of what I’ve been doing, heading to the photo studio to photograph it properly, so more to come and fingers crossed may even win the brief. Enjoy.





TheClockStruckWar Green Soldier

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Sketchbook a-t experiment

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Seeing that most roads point to typography when looking at my work, over the summer I’m going to expand my knowledge and type capabilities. These are just a few rough ideas I had today, when drawing letter forms I prefer to see them more as loose shapes as opposed to rigid forms. This allows me to explore the possibilities of typography and potentially designing a new typeface. Of course after plenty more simple experiments like those above I can whittle down which ones I think are working. Saw this chap (Jacopo Severitano) today and was particularly inspired. His use of a basic grid system to create so many variations on one such method shows that theres plenty of room for type 1cool type 4cool type 7high land




A classmate mentioned this Channel 4 ident as an area for research for my current project. Trying to explore the idea of interacting with type and creating a greater sense of ambiguity towards what a word might be. So this week I’m hoping to get to a scrap yard to get some footage of the word ‘Champion’.


Champion |ˈtʃampɪən|

adjective [ predic. ] Brit. informal

Someone who commits an act of the following: extreme courage, extreme awesomeness, or extreme stupidity; one who is worthy of positive recognition for such an act.

Champion Definition

I’m hoping to able to semi-construct something on site, but I need to have an idea before hand of what I’m going to produce. I’m sure you can imagine just like me, the typical scrap yard owner won’t have much time for graphics student, especially if I’m faffing around. I think in terms of font style aim for something simple, as that’ll be hard enough to construct anyway. It’ll be the way in which I film/photograph it that’ll really make it, harping back to the simplicity of the Channel 4 ident above.


I’m currently working on a project, which is running along side the project outlined in my previous post. It’s been ongoing for months now and while continue after I’ve finished Uni, but sadly I cant divulge too much information right now. The project is kind of top secret as I’m applying for more and have applied (and was successful!) for a design registration(s) for this typographic project. Anyone reading this is probably totally baffled and to be fair I would be too. However  within the next few months I’ll be able to explain a little better once I’ve got the design registration (a form of copyright) for the Gill Sans font. I got the letters laser cut from 3mm MDF, and so to create the depth I wanted I needed to stick them together. These are pictures of me constructing the letters in the workshop at Uni – messy stuff.

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Accents and colloquialisms are something which are prevalent in all regions of the UK from Geordie to Brummie, Cockney to Manc. An element of our personalities which divides the snooty and snobbish from the common and coarse. Theres always someone curious of where I’m from, ‘What’s your accent?‘ and when using a regional phrase its often proceeded by, ‘Oh I’ve not heard that before, what does that mean?’. This current body of work for my end of year project focuses on northern (Yorkshire/Lancashire) colloquialisms and the placement of certain phrases and words that reflect the mood and atmosphere of a northern past time. This is my first experiment;


Chuffed  |tʃʌft|

adjective [ predic. ] Brit. informal

very pleased: I’m dead chuffed to have won.

ORIGIN 1950s: from dialect chuff ‘plump or pleased’.

exploring the usage of the phrase ‘I’m dead chuffed to have won.’ in a scenario which is associated as a northern past time – gambling. I’m continuing to investigate this coming week, different areas where type and place can be combined to create a strong sense of atmosphere in a northern context e.g Pie factory, 70’s Pub, greasy spoon cafe and so on.

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